General Online Research Conference in Berlin
We need standardization to get the most out of data
Patricio Pagani will give the keynote address at this year's GOR, the General Online Research Conference in Berlin. The Argentinean believes that much of the information and insights that lie dormant in data are not recognized because standards are lacking in their creation. He calls for market research to focus on standardizing product data in order to get the best out of it for customers.
von Sabine Hedewig-Mohr –
26. Februar 2020