Interview with Alibaba CMO Chris Tung
“China’s 350 million middle-class consumers are looking for high-quality products around the world.”
Alibaba is the dimension of 74.1 billion dollars turnover, achieved in 11 Global Shopping Festival days in the midst of a growing 350 million consumers with high purchasing power. Alibaba's Chief Marketing Officer Chris Tung advises ergo, especially SMEs from all over the world, to adopt an independent China strategy. In the detailed HORIZONT Swiss interview with Chris Tung more about this and other exciting topics.
von Beat Hürlimann –
19. November 2020