ADCE Awards 2017
Die Gewinnerkampagne am ADCE 2017: Check it before it’s removed von DDB Germany für Pink Ribbon
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802 Einreichungen aus 23 Ländern, 134 Nominationen und am Ende 30mal Gold und 63mal Silber: Am letzten Samstag wurden anlässlich der 26. ADCE Awards auch Schweizer Agenturen ausgezeichnet – elf ihrer Werke wurden mit Silber bewertet. Hauptsieger aber ist DDB Group Germany, die den Grand Prix für “Check it before it’s removed” erhielt.
Die 26. ADCE Awards fanden während dem 4. European Creativity Festival statt, das vom Art Directors Club of Europe (ADCE) in Barcelona durchgeführt wurde. Am 11. November gab dann Präsident Ami Hasan die Gewinner des Grand Prix 2017 bekannt: "Check it before it’s removed", kreiert von DDB für die Non-Profit Organisation Pink Ribbon Germany. Die Kampagne nutzte die Zensurrichtlinien von Sozialen Medien, um die Aufmerksamkeit für Brustkrebs zu erhöhen. Denn gerade bei Facebook oder Instagram ist das Zeigen von weiblichen Brustwarzen strikt verboten. Doch am International Women's Day übergingen viele Frauen diese Richtlinien: Sie entblössten eine Brust auf Facebook oder Instagram, um darauf aufmerksam zu machen, dass jede Frau ihre Brüste selbst präventiv auf mögliche (Krebs-)Knötchen abtasten kann. Eben: "Check it before it's removed." Sofort begannen Facebook und Instagram, diese Videos zu löschen, was wiederum einen Shitstorm auslöste - und eine entsprechende Aufmerksamkeit für die Brustkrebs-Prävention erzeugte. 
Und hier die Liste der 30 "Gold"-Gewinner – nach Kategorien. Alle Goldwerke sind auch hier zu finden:
Film & Radio:
1.1. TV/Cinema Commercials: “Lachende Pferde” by Grabarz & Partner (Germany) for Volkswagen.
1.1. TV/Cinema Commercials: “Paralympics - We're The Superhumans” by 4Creative (United Kingdom) for Channel 4.
1.5. Radio Commercials: “Countdown.” by Grabarz & Partner (Germany) for Volkswagen.
Print & Outdoor:
2.1. Poster Advertising: “Queen (You're not you:British Edition)” by BBDO Ukraine for Mars Inc.
2.2. Newspaper Advertising: “Newspaper Stack - Trump” by Scholz & Friends (Germany) for Verlag Der Tagesspiegel.
2.3. Magazine & Trade Advertising: “Switch it off” by Ogilvy Germany for Amnesty International.
2.4. Mailings: “The Tear-Open-Mailing for “Mein Kampf – against racism”” by Ogilvy Germany for Gesicht Zeigen!.
Interactive & Mobile:
3.2 Online Advertising: “Water Recipe” by Tiempo BBDO (Spain) for Oxfam Intermón.
3.3 Mobile Applications: “Sea Hero Quest ” by Saatchi & Saatchi (United Kingdom) for Deutsche Telekom.
3.4 Social Media Campaigns: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
3.5 Interactive & Mobile - Any Other: “Max Motor Dreams” by Ogilvy & Mather Madrid / GTB Spain (Spain) for Ford Spain.
3.5 Interactive & Mobile - Any Other: “Chat Yourself” by Y&R Italia (Italy) for Italia Longeva.
Design & Craft:
4.1 Graphic Design: “SBERBANK. NEIGHBORHOODS” by GOOD Moscow (Russia) for SBERBANK OF RUSSIA.
4.3 Corporate Brand Identity: “Audi Brand Appearance” by STRICHPUNKT | KMS TEAM | BLACKSPACE (Germany) for AUDI AG.
4.4 Editorial: “Photography column: Cattelan & Ferrari” by ZEITmagazin (Germany) for Zeitverlag Gerd Bucerius GmbH & Co. KG.
4.5 Packaging: “L´ EAUNDRY "Fragrance Laundry Detergent"” by KOREFE (Germany) for T.D.G. Vertriebs GmbH & Co. KG.
4.6 Motion Graphics: “Genesis Beijing Digital Brand” by Wolff Olins (United Kingdom) for Genesis Property.
4.8 Interactive & Mobile - Any Other: “Dot. The first Braille Smartwatch.” by Serviceplan Germany / Serviceplan Korea for Dot Incorporation.
Promotions & New Media:
5.2 Ambient Media: “Project Germany” by HEIMAT, Berlin (Germany) for HORNBACH Baumarkt AG.
5.4 New Use of Media: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
5.5 Events: “Car Curling” by Voskhod (Russia) for SMPOLIS.ru.
Innovation & Integration:
6.1 Integrated Campaigns: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
6.2 Content Ideas: “Playinglynch” by wild x preacher (Austria) for Squarespace.
6.2 Content Ideas: “The lick-hiker's guide to inner strength” by hasan & partners (Finland) for Valio.
6.3 Best Use of Technology: “DOT. The first Braille Smartwatch.” by Serviceplan Germany / Serviceplan Korea for Dot Incorporation.
6.4 Creative Strategy: “1 MB Campaign” by Marvelous LLC (Russia) for SkyLink.
European Student & Young Creative:
7.1 European Student of the Year - Design: “Eye to Ear – Gallery of Audible Images” by Verena Blöchl & Katharina Götzendorfer (Austria) for University of Applied Arts Vienna.
7.1 European Student of the Year - Design: “Mm-Hmm” by Hannah McNally & Martha Halliday (United Kingdom) for Kingston University.
7.2 European Student of the Year - Creative Ideas: “Moonjourney” by Chiara Grabmayr (Germany) for College for Film and Television Munich, HFF München.
8.1 Young European Creative - Design: “Iittala & Arabia Design Museum & in-store videos” by Matti Vesanen (Finland) for Iittala & Arabia Design Centre.
Hier noch ein Überbrlick nach Länder, Anzahl Nominationen, Gold- und Silber-Gewinner. 
Check it before it's removed - Naked breasts on Facebook against Breast Cancer from Art Directors Club of Europe on Vimeo.
Die Liste der 11 Schweizer Silber-Gewinner:
(© ADCE)
Film & Radio:
1.1. TV/Cinema Commercials: “Lachende Pferde” by Grabarz & Partner (Germany) for Volkswagen.
1.1. TV/Cinema Commercials: “Paralympics - We're The Superhumans” by 4Creative (United Kingdom) for Channel 4.
1.5. Radio Commercials: “Countdown.” by Grabarz & Partner (Germany) for Volkswagen.
Print & Outdoor:
2.1. Poster Advertising: “Queen (You're not you:British Edition)” by BBDO Ukraine for Mars Inc.
2.2. Newspaper Advertising: “Newspaper Stack - Trump” by Scholz & Friends (Germany) for Verlag Der Tagesspiegel.
2.3. Magazine & Trade Advertising: “Switch it off” by Ogilvy Germany for Amnesty International.
2.4. Mailings: “The Tear-Open-Mailing for “Mein Kampf – against racism”” by Ogilvy Germany for Gesicht Zeigen!.
Interactive & Mobile:
3.2 Online Advertising: “Water Recipe” by Tiempo BBDO (Spain) for Oxfam Intermón.
3.3 Mobile Applications: “Sea Hero Quest ” by Saatchi & Saatchi (United Kingdom) for Deutsche Telekom.
3.4 Social Media Campaigns: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
3.5 Interactive & Mobile - Any Other: “Max Motor Dreams” by Ogilvy & Mather Madrid / GTB Spain (Spain) for Ford Spain.
3.5 Interactive & Mobile - Any Other: “Chat Yourself” by Y&R Italia (Italy) for Italia Longeva.
Design & Craft:
4.1 Graphic Design: “SBERBANK. NEIGHBORHOODS” by GOOD Moscow (Russia) for SBERBANK OF RUSSIA.
4.3 Corporate Brand Identity: “Audi Brand Appearance” by STRICHPUNKT | KMS TEAM | BLACKSPACE (Germany) for AUDI AG.
4.4 Editorial: “Photography column: Cattelan & Ferrari” by ZEITmagazin (Germany) for Zeitverlag Gerd Bucerius GmbH & Co. KG.
4.5 Packaging: “L´ EAUNDRY "Fragrance Laundry Detergent"” by KOREFE (Germany) for T.D.G. Vertriebs GmbH & Co. KG.
4.6 Motion Graphics: “Genesis Beijing Digital Brand” by Wolff Olins (United Kingdom) for Genesis Property.
4.8 Interactive & Mobile - Any Other: “Dot. The first Braille Smartwatch.” by Serviceplan Germany / Serviceplan Korea for Dot Incorporation.
Promotions & New Media:
5.2 Ambient Media: “Project Germany” by HEIMAT, Berlin (Germany) for HORNBACH Baumarkt AG.
5.4 New Use of Media: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
5.5 Events: “Car Curling” by Voskhod (Russia) for SMPOLIS.ru.
Innovation & Integration:
6.1 Integrated Campaigns: “Check it before it's removed: Naked breasts on Facebook against Breast Cancer” by DDB Group Germany for Pink Ribbon Deutschland.
6.2 Content Ideas: “Playinglynch” by wild x preacher (Austria) for Squarespace.
6.2 Content Ideas: “The lick-hiker's guide to inner strength” by hasan & partners (Finland) for Valio.
6.3 Best Use of Technology: “DOT. The first Braille Smartwatch.” by Serviceplan Germany / Serviceplan Korea for Dot Incorporation.
6.4 Creative Strategy: “1 MB Campaign” by Marvelous LLC (Russia) for SkyLink.
European Student & Young Creative:
7.1 European Student of the Year - Design: “Eye to Ear – Gallery of Audible Images” by Verena Blöchl & Katharina Götzendorfer (Austria) for University of Applied Arts Vienna.
7.1 European Student of the Year - Design: “Mm-Hmm” by Hannah McNally & Martha Halliday (United Kingdom) for Kingston University.
7.2 European Student of the Year - Creative Ideas: “Moonjourney” by Chiara Grabmayr (Germany) for College for Film and Television Munich, HFF München.
8.1 Young European Creative - Design: “Iittala & Arabia Design Museum & in-store videos” by Matti Vesanen (Finland) for Iittala & Arabia Design Centre.
Hier noch ein Überbrlick nach Länder, Anzahl Nominationen, Gold- und Silber-Gewinner.
Liste ADCE Awards 2017 (© zvg)
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