Ipsos acquires 100% of the share capital of Punto de Vista from its shareholders. Carlos Arentsen, founder and main shareholder, will remain the Chairman of the company which will incorporate the activities of Ipsos Loyalty in Chile. Founded in 1990, Punto de Vista provides Customer Satisfaction and Quality measurement to a wide variety of business services, mainly to the finance, retail and telecommunications sectors. The company was the first Chilean research company to obtain the ISO 9001:2000 Quality Certification. Punto de Vista which employs 62 people in its Santiago office, recorded in 2008 revenue of 3.6 billion Chilean pesos (4.5 million euros).