For more than 45 years, planung&analyse has been a magazine for market research and marketing. In addition to specialist articles on projects, concepts and methods of market and marketing research, journalistic articles provide background information from the industry. Looking for a magazine? Here you can read our published issues in parts >>
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As the market research portal of the HORIZONT media, www.planung-analyse.de provides the market research community with news, background information and online specials.
planung&analyse Insights is the annual meeting place of the market research industry (26/27th August 2021); the awards "planung&analyse Newcomer in Market Research" and "planung&analyse Exceptional Partnership in Market Research" are presented during the congress.