Ikea
Nachgestelltes Hopper-Gemälde von Ikea
Ikea geht unter die Künstler. Für eine brillante Printkampagne stellt das schwedische Unternehmen Meisterwerke von Malergrößen wie van Gogh, Renoir und Hopper nach - natürlich mit original Ikea-Möbelstücken.
Das Original: Edward Hopper - "Nighthawks"
Kunstfans dürften die Gemälde mit einem Blick erkannt haben: "Das Frühstück der Ruderer" von Pierre-Auguste Renoir (1881), "Nighthawks" (1942) von Edward Hopper und "Die Kartoffelesser" (1885) Vincent van Gogh. Im Auftrag von Ikea hat der Londoner Fotograf Tim Cole diese berühmten Essensszenen reaktiviert. Mit der Kampagne will Ikea Familien dazu bringen, öfter miteinander zu essen - am besten natürlich mit Möbelstücken des schwedischen Unternehmens. Mehr von Tim Cole gibt es hier: tim-cole.com. jmHier gibt es die weiteren Motive:
Ikea-Bild "Das Frühstück der Ruderer" von Pierre-Auguste Renoir
Original: "Das Frühstück der Ruderer" von Pierre Auguste Renoir
"Die Kartoffelesser" von Ikea
Original: "Die Kartoffelesser" von Van Gogh
KEA, the Swedish furniture retailer giant, has created a series of ads resembling the most famous painting masterpieces. The goal behinds it is to encourage families to eat together more often. This exciting task was given to London based lifestyle photographer, Tim Cole. Tim has successfully ‘brought to life’ the three most famous food gathering masterpieces: the “Luncheon of the Boating Party,” 1881, by Pierre-Auguste Renoir; “The Potato Eaters,” 1885, by Vincent van Gogh; and “Nighthawks,” 1942, by Edward Hopper. - See more at: http://www.ecreativity.org/ikea-recreates-masterpieces-renoir-van-gogh-hopper/#sthash.GXe6fvTM.dpuf
KEA, the Swedish furniture retailer giant, has created a series of ads resembling the most famous painting masterpieces. The goal behinds it is to encourage families to eat together more often. This exciting task was given to London based lifestyle photographer, Tim Cole. Tim has successfully ‘brought to life’ the three most famous food gathering masterpieces: the “Luncheon of the Boating Party,” 1881, by Pierre-Auguste Renoir; “The Potato Eaters,” 1885, by Vincent van Gogh; and “Nighthawks,” 1942, by Edward Hopper. - See more at: http://www.ecreativity.org/ikea-recreates-masterpieces-renoir-van-gogh-hopper/#sthash.GXe6fvTM.dpuf
KEA, the Swedish furniture retailer giant, has created a series of ads resembling the most famous painting masterpieces. The goal behinds it is to encourage families to eat together more often. This exciting task was given to London based lifestyle photographer, Tim Cole. Tim has successfully ‘brought to life’ the three most famous food gathering masterpieces: the “Luncheon of the Boating Party,” 1881, by Pierre-Auguste Renoir; “The Potato Eaters,” 1885, by Vincent van Gogh; and “Nighthawks,” 1942, by Edward Hopper. - See more at: http://www.ecreativity.org/ikea-recreates-masterpieces-renoir-van-gogh-hopper/#sthash.GXe6fvTM.dpuf
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